Project Overview
In collaboration with Value Buds’ flagship store in Edmonton, [Re] Waste developed a visually striking and educational display to showcase the full circular economy process—from used cannabis packaging to finished recycled products.
This in-store installation was designed to demonstrate the transformation journey in a clear, three-step format, helping customers visually connect their actions to environmental impact and giving Value Buds a powerful platform to show their leadership in sustainability and innovation.
The Challenge
While Value Buds had already launched an industry-leading cannabis packaging recycling program, they wanted a way to visually communicate the impact of that initiative to customers in-store.
Key challenges included:
- Demonstrating the volume of cannabis packaging waste
- Educating customers on the recycling and repurposing process
- Showcasing final products made from recycled material
- Reinforcing the company’s ESG commitments through engaging retail storytelling
Our Solution
[Re] Waste designed and built a three-part visual display that walks viewers through the entire recycling process:
- Volume Awareness
- A floor-to-ceiling tower of cannabis packaging was constructed using real containers collected from Value Buds locations.
- This eye-catching wall confronts the viewer with the scale of waste generated—making the need for recycling instantly tangible.
- Plastic Flake Display
- Shredded cannabis packaging was displayed as colorful plastic flake, showing the intermediate stage of the recycling process.
- This reinforces the idea that packaging is not waste—it’s raw material for new products.
- Final Product Showcase
- The final portion of the display featured [Re] Waste’s recycled rolling trays and doob tubes—products manufactured using cannabis packaging collected from Value Buds stores.
- This closes the loop, providing a powerful example of how circular economy principles are being put into action.
The Results & Environmental Impact
✔ Delivered a memorable, interactive educational display within a retail environment
✔ Created visual storytelling around the circular economy, engaging both staff and customers
✔ Highlighted Value Buds’ commitment to landfill diversion and ESG leadership
✔ Served as a model for other cannabis retailers looking to build sustainability into their storefront experience
Looking Ahead
The success of the Value Buds Flagship Display demonstrates how retail storytelling and sustainability can intersect. [Re] Waste is now exploring additional in-store installations and display concepts to help other retailers showcase their sustainability programs in a meaningful, visual way.
Partner Testimonial
"The display at our flagship location brought the recycling process to life. It shows our customers that the packaging they recycle with us isn’t just being thrown away—it’s being transformed into something new and useful. It’s an incredible visual of what the circular economy really means."
— Grant Sanderson, Value Buds
Want to bring circular economy storytelling to your retail space?
Contact [Re] Waste to design a custom display that turns your sustainability efforts into a powerful visual experience.